I see a lot of people making the same HUGE mistake that I made when I first started with PPC marketing. With all of the claims of easy money from affiliate marketing and the infinite number of copy and profit systems found on the internet today, it is very easy for anybody to waste lots of money by placing their affiliate link directly in the ads they place. Now this method is OK if you have an incredible sales page to push or the product is yours. But, even then you can expect a conversion of around 1%. Now, if you make one sale for every 100 people and it only costs you $10 to get them all, but you earn $100 per sale those numbers aren’t bad. The reality of the situation is that those types of numbers are very unrealistic. You can usually count on prices of $0.50 or more per click and obviously higher priced items are going to have lower conversions if you don’t qualify your leads. But the biggest problem with all of this, is that once your prospect enters the landing page, they are no longer yours. This means that they either decide to buy “now” or they disappear forever. There are three things you can use to leverage ppc marketing campaign efforts.
1) I have decided to focus solely on Facebook PPC marketing. Facebook allows me to target ad impressions to an impossible level of detail. On top of that, Facebook is generally cheaper per click than many other platforms. So, you can make use of the ability to demographically target your ppc marketing and the best part is that it is cheaper than ever. You most likely already do your research for your PPC campaigns with Alexa, but many people have not tried Quantcast which is better in my opinion, especially in terms of demographics. Just take the URL of the desired product and check to see who is interested and where they are from. If you combine this easy research with some quick looks at the Facebook groups and fan pages that fit your niche, you are already giving your conversion rates a nice nudge in the right direction. This method alone allowed me to achieve a 3% conversion when I used it to send the traffic directly to the landing pages.
2) If you don’t use squeeze pages, you are throwing away 97% of your ppc marketing money. If you don’t know what that is, you need to check it out, right now. As mentioned above, leads you send directly to the product sales page are now essentially dead to you. They either buy or they don’t. Even worse is if they sign up for the mailing list offered on the sales page, because some affiliate vendors don’t credit those future sales back to you. That means you spent your money and they may make a sale in the future off of that contact which will earn you $0. A good capture page is a great way for you to build your own list (you have to get an autorepsonder if you don’t want to go crazy) and potentially make future commissions you would have otherwise lost. In fact, an acceptable tactic is making a quick video squeeze page that redirects people to the sales page after they opt-in. Normally you would entice them with some free offer, such as an eBook or other easy to produce gift. You would then have a lead that you could sell to over the course of a few months or even years.
3) We can’t improve the quality of the sales pages of the products we choose to sell, our best option is to create our own custom landing pages. If you make a content rich micro-site that brands you as an authority, people will purchase more products from you. The more you work on building your image and creating a system of rapport, the more your prospects will trust your recommendations. This of course will result in raising your conversion rates when you send your ppc marketing leads through to the product sales pages.
These quick tips are just the beginning of creating a successful PPC marketing campaign. There are dozens of ebooks, strategies, and products that can help you improve your techniques. In my opinion PPC marketing is a great way to generate traffic, but if you aren’t careful it is also a great way to go broke.