If you are planning a mailshot to increase your business, you may have to accept that much of your output is going to end up as junk mail in someone’s recycling bin. Using a well-targeted direct mailing list may help reduce this and improve your chances of positive responses to your mailshot.
To be effective, a direct mail list needs to needs to be well targeted. To maximise your chances of getting new or repeat business, you should be confident that the recipients of your mailshot are at least potentially interested in what you may have to offer. There’s also little point in sending promotional literature out to people who are inappropriate or who have expressed a wish through mailing preference services not to receive such information.
Not only is it a waste of their time and yours, it also costs you money. While there may be an argument for saying that you are in the best position to keep your mailing list up to date since you know your market and your customers, the reality is that it is a task that requires time, effort and commitment.
You just may not have the time, the resources or the expertise to create and maintain an accurate an up-to-date marketing database. In these circumstances, your company may benefit from the use of professional business mailing list services. Once the provider knows what your requirements are, they can provide you with a mailing list of customers or businesses tailored to your own unique requirements.
In the case of services of this type, the quality of data should be guaranteed so that you are confident that your list will contain entries relevant to your business activities. So, for example, if you are trying to reach consumers directly, direct mail lists should typically provide you with details of employment and income, loans held, hobbies and interests, cars and insurances etc.
For businesses, in addition to details about turnover and size, a named contact rather than just a generic job title can be very beneficial. Ongoing regular business mail list maintenance helps ensure that there are no duplicate names and entries should be changed or deleted as additional information becomes available. Also, look for companies that provide a direct mail list complete with preference services flags to help you identify those people or businesses that have opted not to receive unsolicited contact.