Small Business Marketing Tips 3 – Decide What You Want

Small Business Marketing Strategies 3 – Have a vision!

Have you ever rushed head first into a project at break neck speed, only to realise too late that you have made a wrong decision or are heading in a wrong direction? It has happened to us all.

If you ask the experts for small business marketing strategies that work, the universal answer that you will get is that to be successful, you must have a plan. i.e Decide what it is you want from the outset. A decision is not a fleeting though in your mind. It requires clarity, focus, direction meaning and substance.

So, lets begin…

You have an idea for a business and you want to put it into practice. You have completed your marketing research and have identified that there is a niche or market place for your goods.

So you need to differentiate yourself sufficiently from your competition. This can be done consistently and in a sustained fashion by having a solid vision and mission for your business.

Too many decide their future based on their past experience. We say – NO – Decide your future from your future. Your past will bring together your limiting beliefs and fears.

By deciding what you want from your business, what life you want lead, you will be able to create a vision statement for you and your business. You vision statement must be able to evoke emotions in yourself and others, it must draw people and get them to take action.

You have the vision – what next..

Following your vision, you then need to work on your mission – i.e what steps do you need to take every day for years to achieve your vision? Are you prepared to take these steps? Who will you need to change as a person.

Many people reading this will claim that this is not a small business marketing tip or a strategy that they can use – wrong. It’s the starting point for every marketing strategy because if grounds your plan and gives it focus and direction, not just for you but for the people around you.

We work with business owners who have wasted thousands of dollars on projects that fail – the number one reason is that they have acted on a whim, on a fleeting though without planning, focus or direction.

Small businesses do not have endless resources to get their business of the ground and careful planning is required to achieve success. The best small business marketing tip is to have a written plan which inspires others to take action in your favour today.

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