Here’s an interesting Social Marketing question that was asked at the recent Niche Affiliate Marketing System Workshop:
Q: Why would I want to build an online presence using Social Media?
The question came from the notion that Social Media and Social Marketing are just about connecting with your friends. Well, it can be about that. But it is now about so much more!
Get Found. Get Viewed. Get Traffic. Get Profits
While Facebook may have started as something just for college students, it is now the number two website in the world. If the number of people who have Facebook accounts were a country, they would be the 4th largest country in the world.
And that is just one Social Marketing site. Let’s take a closer look at the value of strong online visibility.
Get Found – Because there are millions of sites on the Internet, the first and most important step is getting found. Having a strong online presence allows you to erect “multiple sign posts” leading to your information. And here is the bottom line: Getting found is everything. In all the noise in your niche, when you get found, you are heads and tails above everyone else.
Get Viewed – The steps here are simple – once you get found, prospects can view your information contained in the signposts you have erected. As prospects begin to consume your information and realize that you know what you are talking about, they begin to know, like and trust you. You can then direct them to other resources you may have, which leads to the next step.
Get Traffic – One of the beauties of having many sign posts in your Social Marketing system is that you can use these signpost to direct the prospect (traffic) where you want them to go, which is to access more information from you.In this way you are not chasing traffic, you are getting yourself if front of where the traffic is going and then directing it where you want it to go.
Get Profits – When traffic is properly directed it turns into profits. If getting found is the most important thing in Social Marketing, then what the prospect finds once they get there is a very close second. When the prospect finds more good information from you that is helpful to them, followed by an offer of a paid resource that is going to help them even more, they are much more likely to buy from you.
Bonus Tip: When your prospect sees you in multiple places online, you are seen as the expert and they feel like they have spent lots of time with you. Which allows them to trust you and spend lots of money with you.