Archive for: June, 2023

Building Successful Affiliate Marketing Campaigns

Jun 05 2023 Published by admin under Uncategorized

There are many ingredients that should comprise your effort to build a successful affiliate marketing campaign. Herein, these “ingredients” are arranged in a sequence of development or an ordered progression. A starting point, it is assumed you have already, 1) chosen your target market or market “niche” and 2) that your website has been developed. A short list of these “main ingredients” should, at least, include all of the following:

1 – selecting affiliate products (or services)

2 – Google AdSense,

3 – blogging

4 – Hub Pages,

5 – article marketing,

6 – link building,

7 – social networking,

8 – email marketing,

9 – viral marketing,

10 – PPC (Pay-Per-ClicK),

Your affiliate products and/or services should be closely keyed to your article content. If you are writing about trail horses, don’t select affiliate products or services that are related to travel (unless your travel program is also closely “linked” to “dude” ranches or other horse travel packages). In addition, the number of affiliate programs you offer should be limited to, probably no more that 5-7 offerings, so as to not “clutter or overwhelm” your website with – “too much stuff”.

Google AdSense represents a strong “viable” option to your affiliate offerings. Google selects affiliate offerings, for you, that are closely related to your article content and then rotate the affiliate products every two to three days.

Unfortunately, due to the total textual content of advertisements, your Google “ads” lack the “visual impact” offered by other affiliate products (when you go direct to an affiliate marketer). Therefore, you need to offer affiliate products which your represent directly, so as to present an attractive, colorful and lively “look” to your web page.

Barely more than ten years old, blogging has grown from a mere whisper to a “broadcasting” outcry. And over this span of time, blogging has become a major “force” in the in the world of Internet Marketing. A “force” so strong that any serious Internet Marketer, can ill-afford to ignore its impact.

It is important to understand that the way blogging brings value to your website is by attracting web traffic to your site. This doesn’t require that your website itself is a blogging platform, but that you have blogging links, be it your own blog or other peoples blogs, to your website. The ultimate goal of your blog (as far as monetizing your website is concerned) is – link-building.

In order for your blog to have value as link-building tool, your blog must have the kind of quality content that will attract a strong and loyal following of avid readers; the kind of quality content for which you become respected as an authoritative source for valuable resource information.

Not only must your blog feature quality content, but it must be updated on consistent basis. Consistence requires that regardless of what your basis for consistence is: daily, bi-weekly or weekly, make sure that it remains – CONSISTENT.

If Internet Marketing is to be your chosen “profession”, you will have to fully “entrench” yourself into that “profession”; commit yourself to reading and studying, in order to learn all you can to truly become an authoritative Internet Marketing professional.

Contrary to what you might expect, your blogs should be kept short (seldom more than 250 words), with 125 to 200 words as the ideal. Remember, bloggers are often looking to be “entertained” as much as they looking for information. If you keeping your blogs “light and friendly” as well as being authoritative, will go a long ways towards attracting a loyal readership following – humor goes a long ways.

Hub Pages and article marketing, like blogging, follow many of the same rules and ideals. In the same way that attracting web traffic, link-building and consistency are important features of blogging, they are also, mainstay features of both Hub Pages and article marketing.

But, from there the similarity ends. In order to be “considered” for publication your Hub Page or article must be a minimum of 300 words.

Just how long should your article or Hub Page be? The answer may surprise you. Not as long as you may have thought – but more than you may have wanted. Alright, I know that this is a “great help”!

Seriously, your articles Hub Pages do not need to be 4000-6000 words in length. Many authorities are now saying that the ideal article length may be as short as 1500 words.

When you stop to think about, three or four 1500 word articles or Hubs (with the same “quality” article content) will, most likely, do more link-building than one 4000-6000 word article. The end result is, of course, that the more links you have, the more “respect” you get from the search engines of Google and others. Plus, you get the added benefit that more often than not it far easier to write a 1500 word article than a 6000 word article or Hub Page.

Hub Page and article marketing build traffic to your website in 2 ways:

1) Indirect Traffic – by building up the value that search engines ascribe to your site leading to a higher ranking in the search engine results pages. This is what is commonly referred to as link-building. Building links to your site, affects Google’s estimation of your site’s value.
2) Direct Traffic – by people reading your article and clicking on the link in your resource box leading to your website.

When you do article marketing people may be directed to your website by finding you through a search engine, or they may be a reader of a website where your Hub Page or article is published.

By book marking your article at one of the many social book marking sites on the web, you will easily increase the number of people who will read your article and visit your site. There are claims that it is not uncommon for articles to get hundreds of even thousands of hits after they have been listed on Digg or Stumbleupon.

The basis for a successful email campaign begins with your blogs, hubs and articles; for it is through your reader’s comments that you begin the initial development of your opt-in list. From these “meager” beginnings you have a basis for the further development of an opt-in list that will be the source for much of the future success that you have in the field of Internet Marketing. As such, your opt-in list should be safe-guarded, protected and even treasured.

One of the most common methods of – “further development of your opt-in list” (as mentioned above) is to produce a weekly, bi-weekly or even monthly newsletter. To be successful here, your newsletter must provide “value” to the reader. By researching the web, visiting web forum and reading magazine articles on current trends and “happenings” in the Internet Marketing world, you can provide “fodder” for your newsletters.

Forgive me for over-emphasizing the point, but like blogging, your newsletters to be effective must be – CONSISTENT.

Once your opt-in list is acquired it, you will need develop a strong “set” of 12-15 different marketing emails which can rotated via auto-responders, so timed to keep your name visible while not being annoying. The emails themselves should be carefully “constructed” to encourage and provide incentive inducements to “compel” your prospect to respond favorably. Study the emails that you yourself receive and modify and embellish, the best of them, to suit your own requirements.

Viral marketing is often referred to as “word of mouth” advertising and is perhaps the “strongest” form of advertising known to man. Who better to get you to invest your “hard earned dollars” for something – than a trusted friend? But, viral marketing is also, perhaps, the most difficult form of advertising to acquire; you can’t buy it, you have to earn it.

Many marketers achieve some success through “give aways”, others through humor; but, for most success comes after months and years of providing a quality product or service.

As the old cliche goes, “there are no two ways about – you have to spend money to make money”. Unfortunately, this still holds true, but the good things is that, if it’s done right, your pay-per-click campaign can save you money over the time, by bringing more dollars faster than you would have done otherwise, and providing customers and dollars almost “instantaneously”.

Before you part with the cash, do your homework and learn all you can about – keywords, using AdWords, relevant sales cycles and top producing products and services. Be creative in an effort to try to find the serious buyer vs. the “window-shopper” and monitor your site(s) to better know what is, and is not working.

Commit yourself to a regular work routine, follow the guidelines laid out above and “you too” – can achieve Internet Marketing success through affiliate marketing.

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How Integrated Marketing Can Save Your Budget and Your Mind

Jun 04 2023 Published by admin under Uncategorized

Is your marketing plan all over the place? Does your message get diluted by the number of competing priorities and interests within your company? Do you often feel like you’re wasting your budget?

In this tip I’d like to introduce you to the simple wisdom of Integrated Marketing Communications. It’s one of those concepts that seem so obvious; you can’t imagine why you didn’t come up with it yourself.

Currently, your company is represented on many platforms. You have the website somebody built for you. You have the social networking effort you manage in-house. You have an advertising campaign produced and implemented by an outside agency. There’s a consultant who handles your PR. There’s the sales staff who communicates directly with customers. You also have your database marketing, your customer servicing department and your retail sales promotion team, all of whom report to different managers. These department managers operate in functional silos. They may also be protective of their ideas, their budgets and their power bases. In short, you have many types of company spokespeople, and they are not all on board with a unified game plan.

This situation is common. It is also a template for mixed messaging, miscommunication and inconsistent branding to your target customer.

But hope exists right here in this blog article, in the form of IMC. Essentially, Integrated Marketing Communications is a customer-focused, coordinated effort to align all the marketing and business operations of a company into a seamless program that provides a consistent and constantly reinforced central message. IMC is not a strategy in itself, it’s the tactical delivery of a communications plan.

That’s a lot of words. But, if you can get your mind around this concept and implement it, each of the independent channels along which your business operates can reinforce the other and advance your goals exponentially.

Here are some integrated marketing suggestions followed by an example:

• Conduct research directly with your target customer through social networking, focus groups, online surveys or review sites. Establish dialogues and learn from them.

• Assess your business and determine a unique selling message that not only separates you from your competitors, but directly addresses what you learned from your target customers.

• Include all communication channels – marketing, sales, advertising and press relations- in a unified message, with feedback mechanisms at all consumer touch points.

• Train all of the people in the organization with any degree of customer contact to embody the tone and message of the brand. Keep them current on all promotions and marketing efforts.

• Ensure that your branding looks the same across all marketing channels, with the same logo, typeface, color palette, balance and emotional quality. This includes everything from your letterhead to packaging to point of sale materials to your Facebook page to your magazine ad.

• It is extremely important that your website’s home page perfectly matches the theme of your advertising and marketing campaigns.

• Link any advertised promotions and specials directly to a website landing page that deals specifically with that promotion. Consumers should not be asked to navigate multiple pages in their quest for a 15% discount.

• Use each marketing medium for its unique strengths. Your campaign should combine the scale and brand building abilities of traditional media with the nimbleness and precision of online options.

• Use traditional media to encourage consumers to seek out more information on your website or your social networking channels. The sites should include a call to action and a follow up from a trained sales or service staff member.

• Your brand’s image, emotional tone and central message should remain consistent across multi-sensory delivery vehicles: through sight on television, sound on radio, and the tactical and kinetic experience online. It should all reinforce the consumer’s impression of your brand as he seamlessly travels the arc from discovery to engagement.

• Integrated marketing should enable consumers to interface with the product at any point along the arc and to receive a consistent experience, whether it is from an online conversation, a voice on the phone or a sales call. Branding must be constant across the entirety of the organization.

Now for an example. Let’s say that you run a dental office offering all of the usual services. You take most of the insurances, your fees are reasonable and your location is easy to access. You’ve been promoting your general dentistry practice in the local newspaper and through direct mail, but you don’t have much to show for it.

Meanwhile, you’ve made a habit of asking every patient to submit an online review of your services in exchange for a 5% discount. You notice that the patients who actually do this enthusiastically are the ones who have had cosmetic work- you’ve corrected a crooked tooth or whitened a smile or replaced a silver capped crown. You’re proud, because you know you do exceptional work in this area. You also recognize that cosmetic work is a good way to get people in the door who may become regular dental patients after their custom work is completed.

You’ve concluded that expert and artful cosmetic dentistry is your unique selling proposition. Now, run with it!

Provide cosmetic services to your receptionists and dental hygienists, so that each of them can greet customers with a shining example of your work. Create a tag line, such as “We give your back your perfect smile.” Include this line in your letterhead, on your business cards and in your email signature. Have your receptionist include the line as part of her welcome when she answers your phone. Use it as the subject of your print ads. Make it the theme of your website home page, and then optimize your site to cover all the search terms you can think of that have to do with cosmetic dental work. Use pay per click marketing to target people who are searching for cosmetic dentistry. Write a blog about how to maintain a perfect smile. Display “before and after” photos on your website and in your waiting room. Host an open house featuring satisfied patients. Use your website to invite potential customers to share photos and stories about how their stained and ragged teeth stifle their smiles, and provide free services to a random winner.

Supply toothpicks to area restaurants with wrappers that say, “If you had your perfect smile, you wouldn’t need this toothpick!” Donate a series of white modern enamel chairs to the local park, with a sign that says, “Wouldn’t you like your smile to look as perfect as these?” Put a white picket fence around your office to resemble teeth and affix a banner, “Home of the Perfect Smile!” And be sure to smile at your customers! You’ve created a winning integrated marketing campaign!

IMC is a tactical process that involves not just creativity, but big-picture organizational vision and an ability to communicate between departments. If you are an entrepreneur of a small business, this may be something you can handle independently. If you are an executive at a larger company, you may need to host regular meetings between managers of different business operations to confirm that all are on message. As another alternative, companies can hire one individual to be responsible for managing the effort. This person could be on staff or could work as a freelancer.

I happen to know somebody who specializes in integrated marketing communications. If you are interested, contact me at [email protected] and I’ll make an introduction.

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Why Trade Directionally During Volatile Times?

Jun 03 2023 Published by admin under Uncategorized

Trading directionally can be very profitable when the markets are trending. When they aren’t trending, well directional trading can be a huge headache.

I have noticed that trying to catch the short term swings when the market is acting crazy is not necessary the smartest thing to do. You could get stopped out early or have the stock go in your favor 1 day and then suddenly reverse on you the next day.

The reason trading directional can be hard at times is because the market doesn’t even know what it wants to do. Stocks may be up huge one day and give it all back the next day. Trying to run back and forth between the two can definitely be stressful.

So my strategy is, why try to go crazy trying to catch a big move? Instead why not take advantage of some market neutral strategies such as the iron condor, diagonal spread, or maybe just a simple credit spread?

You aren’t shooting for a home run with these strategies but it is nice to make some income while I am waiting for the markets to make up their mind. Instead of worrying about how to trade a market that isn’t going anywhere it is much easier for me to sell some far out of the money options and let those options expire as the market starts to make up its mind.

Another strategy that I like to do is sell some out of the money puts to possibly get into some value stocks or ETFs. But that strategy is only done with money I want to tie up for the long term.

Basically Volatile markets are different then a trending market. If you are losing money trying to trade directionally right now, maybe think about changing your strategy for these markets.

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Using Direct Response Advertising And Classified Ads In Your Business

Jun 02 2023 Published by admin under Uncategorized

Are you still trying to chase the illustrious dream of financial freedom, but the current state of your business is preventing you from achieving your goal? I know how this feels. Nothing is more frustrating than putting up an ad or marketing piece, and watch it fail right before your eyes.

I used to be heavy in direct mail, and when I first got started with it, I had no idea what to do. My biggest problem was the list that I had. I got it from this non-reputable list broker, and as a result, my direct mail campaigns failed. This is something that you never want to do. Don’t rent a list from a non-reputable list broker. In fact, don’t rent a list from a list broker in general.

To find a great list for your offer, go look into the SRDS. They contain a ton of mailing lists that you can choose from, and everybody in this publication has bought or purchase something. For most lists, the minimum number of names that you can rent is around 5000 names. You will have to get your money right before embarking on a challenge like this.

Quickly in this article, I want to share with you some marketing strategies that I think can be of immense benefit to you. Are you ready to find out what these strategies are? Great! Let’s take a look at the first strategy that you should consider.

1) Direct response advertising

If you’re like most businesses, you use brand advertising to build awareness about your business. This is something that you definitely don’t want to do if you want to stay in business for a long time. With brand advertising, you can’t determine whether or not the ad was a success. And if you’re running a full page ad or a 60-minute TV ad all based on brand advertising, you’re going to waste your money.

The best thing that you can do is to use direct response advertising. Direct response operates on the principles of working right away. It’s testable, trackable, and measurable. If an ad isn’t working, cut it loose and create another ad. It’s as simple as that. You want to make sure that your ad is working, and you don’t have time (or money) to waste. So stick with direct response, and you’ll be good to go. Here’s another tip:

2) Classified ads

Don’t overlook the power of classified ads. They can definitely be used to get you more leads into your marketing funnel at a very low cost. Now I’m going to be honest with you. You have to run a lot of classified ads to make this technique work. And when I say a lot, I mean anywhere between 50-100 classified ads.

This may seem like a lot, and it is. But it’s the only way to get your ads noticed and to get people to respond to you.

Both of these strategies for gaining more new customers is something that you will want to use if you want to have the utmost advantage over your competition. Be sure to use these tips while you still can today.

Good luck with using these tips to earn more money in your business today.

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Small Business Direct Mail Marketing Made Simple

Jun 01 2023 Published by admin under Uncategorized

Small businesses are always looking for more economical ways to effectively advertise themselves. For many, the solution is direct mail. Direct mail marketing provides small businesses with a means to reach a large and targeted audience while keeping costs to a minimum. You, too can take advantage of direct mail marketing to promote yourself and your business.

First, you’ve got to examine your current marketing funnel to see if it makes sense for you to engage in direct mail marketing. If you haven’t got some sort of high ticket item or continuity program (recurring billing) in place, then you might want to reconsider.

No doubt you’ve seen free gift cards, gas cards, coupons, and even MP3 players being offered by some companies in return for taking some sort of action. This action could be mailing in a completed form with your name and email address, completing an online survey, or even attending a live event. People who offer these free goodies are spending a lot of money on them, but they can afford to because they are confident that their marketing funnel will work its magic and produce sales.

Next up is the piece of mail itself. Take time to think about what might be going through a person’s mind when they get your letter or postcard. Does it look like a piece of junk mail? Does it look like every other piece of mail that they usually get? Or does it stand out somehow? Get creative with the “standing out” part: you could attach a dollar (or a coin of lesser value if you want) to every postcard you send out, or you could have a small picture of yourself and your family to show that you’re a real person, or you could make your piece of mail bigger by stuffing more useful things and goodies in there. Again, get creative to make your piece of mail stand out, but don’t go overboard, otherwise it’ll get ignored or thrown out right away.

Now you should think about why people should take you up on your offer, whether it is a visit to your website, signing up for a free trial for something, filling in a form, or whatever. Even if you know you have a good offer, you should provide additional incentives for people to act. A couple of ideas would be to offer free gift cards or to enter respondents into a contest of some sort.

Lastly, you should ask yourself what you plan on doing with your leads. As mentioned earlier, a solid marketing funnel is required for direct mail marketing to work. If you just have a single product that you want to sell with no plans to sell more products to those customers, then you’re leaving a ton of money on the table.

Make sure to collect useful information such as their email addresses, average income, interests, and so on – basically anything that is relevant to your business plan. Once you have all this information, you’ll have a solid list of action takers who you can market to again and again in the future.

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