There are many ingredients that should comprise your effort to build a successful affiliate marketing campaign. Herein, these “ingredients” are arranged in a sequence of development or an ordered progression. A starting point, it is assumed you have already, 1) chosen your target market or market “niche” and 2) that your website has been developed. A short list of these “main ingredients” should, at least, include all of the following:
1 – selecting affiliate products (or services)
2 – Google AdSense,
3 – blogging
4 – Hub Pages,
5 – article marketing,
6 – link building,
7 – social networking,
8 – email marketing,
9 – viral marketing,
10 – PPC (Pay-Per-ClicK),
Your affiliate products and/or services should be closely keyed to your article content. If you are writing about trail horses, don’t select affiliate products or services that are related to travel (unless your travel program is also closely “linked” to “dude” ranches or other horse travel packages). In addition, the number of affiliate programs you offer should be limited to, probably no more that 5-7 offerings, so as to not “clutter or overwhelm” your website with – “too much stuff”.
Google AdSense represents a strong “viable” option to your affiliate offerings. Google selects affiliate offerings, for you, that are closely related to your article content and then rotate the affiliate products every two to three days.
Unfortunately, due to the total textual content of advertisements, your Google “ads” lack the “visual impact” offered by other affiliate products (when you go direct to an affiliate marketer). Therefore, you need to offer affiliate products which your represent directly, so as to present an attractive, colorful and lively “look” to your web page.
Barely more than ten years old, blogging has grown from a mere whisper to a “broadcasting” outcry. And over this span of time, blogging has become a major “force” in the in the world of Internet Marketing. A “force” so strong that any serious Internet Marketer, can ill-afford to ignore its impact.
It is important to understand that the way blogging brings value to your website is by attracting web traffic to your site. This doesn’t require that your website itself is a blogging platform, but that you have blogging links, be it your own blog or other peoples blogs, to your website. The ultimate goal of your blog (as far as monetizing your website is concerned) is – link-building.
In order for your blog to have value as link-building tool, your blog must have the kind of quality content that will attract a strong and loyal following of avid readers; the kind of quality content for which you become respected as an authoritative source for valuable resource information.
Not only must your blog feature quality content, but it must be updated on consistent basis. Consistence requires that regardless of what your basis for consistence is: daily, bi-weekly or weekly, make sure that it remains – CONSISTENT.
If Internet Marketing is to be your chosen “profession”, you will have to fully “entrench” yourself into that “profession”; commit yourself to reading and studying, in order to learn all you can to truly become an authoritative Internet Marketing professional.
Contrary to what you might expect, your blogs should be kept short (seldom more than 250 words), with 125 to 200 words as the ideal. Remember, bloggers are often looking to be “entertained” as much as they looking for information. If you keeping your blogs “light and friendly” as well as being authoritative, will go a long ways towards attracting a loyal readership following – humor goes a long ways.
Hub Pages and article marketing, like blogging, follow many of the same rules and ideals. In the same way that attracting web traffic, link-building and consistency are important features of blogging, they are also, mainstay features of both Hub Pages and article marketing.
But, from there the similarity ends. In order to be “considered” for publication your Hub Page or article must be a minimum of 300 words.
Just how long should your article or Hub Page be? The answer may surprise you. Not as long as you may have thought – but more than you may have wanted. Alright, I know that this is a “great help”!
Seriously, your articles Hub Pages do not need to be 4000-6000 words in length. Many authorities are now saying that the ideal article length may be as short as 1500 words.
When you stop to think about, three or four 1500 word articles or Hubs (with the same “quality” article content) will, most likely, do more link-building than one 4000-6000 word article. The end result is, of course, that the more links you have, the more “respect” you get from the search engines of Google and others. Plus, you get the added benefit that more often than not it far easier to write a 1500 word article than a 6000 word article or Hub Page.
Hub Page and article marketing build traffic to your website in 2 ways:
1) Indirect Traffic – by building up the value that search engines ascribe to your site leading to a higher ranking in the search engine results pages. This is what is commonly referred to as link-building. Building links to your site, affects Google’s estimation of your site’s value.
2) Direct Traffic – by people reading your article and clicking on the link in your resource box leading to your website.
When you do article marketing people may be directed to your website by finding you through a search engine, or they may be a reader of a website where your Hub Page or article is published.
By book marking your article at one of the many social book marking sites on the web, you will easily increase the number of people who will read your article and visit your site. There are claims that it is not uncommon for articles to get hundreds of even thousands of hits after they have been listed on Digg or Stumbleupon.
The basis for a successful email campaign begins with your blogs, hubs and articles; for it is through your reader’s comments that you begin the initial development of your opt-in list. From these “meager” beginnings you have a basis for the further development of an opt-in list that will be the source for much of the future success that you have in the field of Internet Marketing. As such, your opt-in list should be safe-guarded, protected and even treasured.
One of the most common methods of – “further development of your opt-in list” (as mentioned above) is to produce a weekly, bi-weekly or even monthly newsletter. To be successful here, your newsletter must provide “value” to the reader. By researching the web, visiting web forum and reading magazine articles on current trends and “happenings” in the Internet Marketing world, you can provide “fodder” for your newsletters.
Forgive me for over-emphasizing the point, but like blogging, your newsletters to be effective must be – CONSISTENT.
Once your opt-in list is acquired it, you will need develop a strong “set” of 12-15 different marketing emails which can rotated via auto-responders, so timed to keep your name visible while not being annoying. The emails themselves should be carefully “constructed” to encourage and provide incentive inducements to “compel” your prospect to respond favorably. Study the emails that you yourself receive and modify and embellish, the best of them, to suit your own requirements.
Viral marketing is often referred to as “word of mouth” advertising and is perhaps the “strongest” form of advertising known to man. Who better to get you to invest your “hard earned dollars” for something – than a trusted friend? But, viral marketing is also, perhaps, the most difficult form of advertising to acquire; you can’t buy it, you have to earn it.
Many marketers achieve some success through “give aways”, others through humor; but, for most success comes after months and years of providing a quality product or service.
As the old cliche goes, “there are no two ways about – you have to spend money to make money”. Unfortunately, this still holds true, but the good things is that, if it’s done right, your pay-per-click campaign can save you money over the time, by bringing more dollars faster than you would have done otherwise, and providing customers and dollars almost “instantaneously”.
Before you part with the cash, do your homework and learn all you can about – keywords, using AdWords, relevant sales cycles and top producing products and services. Be creative in an effort to try to find the serious buyer vs. the “window-shopper” and monitor your site(s) to better know what is, and is not working.
Commit yourself to a regular work routine, follow the guidelines laid out above and “you too” – can achieve Internet Marketing success through affiliate marketing.