Archive for: May, 2023

Direct Marketing Sales Postcards – Lead Generation Marketing System Program

May 27 2023 Published by admin under Uncategorized

Direct marketing sales postcards, especially an over sized postcard is the most effect lead generation marketing system. However the lead generation marketing program must use a system of mastering the readers emotions. Find out how effective direct marketing sales postcards provide the most effective leads.

So far you have only just begun your greatest challenge. Quite a few sales agents drop out because they simply can’t sell. However, 75% of direct sales representative fall by the wayside due to a poor lead generation program. They are unskilled at creating a sufficient quality responses Make sure your lead generation marketing leads to having a never ending supply of responding postcard prospects. Keep in mind that only a great lead generation system can lead to success.

1. Force your direct mail advertising piece to focus on the client’s emotions. Your sales postcards demonstrate emotional feelings provided by benefits of your product. Or service. Hit their emotions so hard they want to start taking action now. Use realistic true stories to draw people emotionally into your message. Example: “After implementing our lead generation tracking sources, you can acquire more clients, referrals, and free time.” Don’t ever over exaggerate benefits. Find out how to hammer hit emotions. Your lead program generates increased sales postcards response by adding an incentive. Upgrading your offer with a gift card for a nice restaurant dinner just for clients responding and listening briefly to your offer. This is a surefire way to beat the normal system..

2. With direct marketing it’s not door #1, door #2, or door #3. You may write, rewrite, and rewrite again your sales postcard piece to try to make it sound fantastic. Remember though, your prospective agents eyes fly through your words, making a hasty decision. Don’t make your advertising sound like a plea offer, by giving a variety of choices. A person afraid of making the wrong choice end ups with no choice made. You lose replies. The time to give choices is After the responses from sales psotcards are in. Without a positive response, tomorrow is gone. Probably gone forever. You can never make you lead generation system too good.

3. Make the prospect your best offer right now. It’s now or probably never. Add the logic for them to take to act immediately It is a major reason people respond to your advertising copy. The stronger your offer is, the greater response you’ll get. Always show the absolute best offer your prospect could imagine and of course why today is the day. Encourage a reader to “Call right now to talk directly to our marketing director. Immediately find out it you qualify”. Use a P.S. at the closing: like a bonus free tips video, special act now price, free ebook for the next 43 callers, etc. Every extra lead your lead generation program kicks out is a profitable bonus.

Read the next 3 direct mail sales postcards you receive from a previously unknown source. Pick your response out of these four.

1. I feel emotionally inclined to reply,
2. I’m getting information about something I don’t desire to have
3.The product is good but the offer could entice me only with a stronger offer. (30% off versus 5% off).
4. I get more excited watching new $19.95 new product offerings on the television.

Your direct marketing must immediate grab an urge for your prospect to read on and become a sales lead.

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The Convergence of Email and Direct Mail Marketing

May 26 2023 Published by admin under Uncategorized

Early in the development of Internet Marketing, email was identified as a powerful, low-cost tool anyone could use to reach millions of people quickly, and it didn’t take long for it to steal much of the limelight (and dollars spent) from other marketing efforts. One of the hardest hit marketing initiatives was direct mail, mainly because marketers incorrectly believed that email was direct mail’s replacement. With the rise of deeper and more informative analytics, marketers now know that email and direct mail marketing initiatives can and should be used in concert.

Here are some ways marketers can use this combination approach for greater success:

Email is a great way of “introducing” a direct mail initiative. By creating an early buzz in your marketing campaign using email’s instant delivery, you can start to build a top-level awareness within your audience. When the complementary direct mail pieces finally arrives in their physical mailboxes, audiences are already aware of the company, product, service, and/or offer making it that much more likely that they will convert.

Marketers can also use email has the follow up to a direct mail piece, timing the delivery in such a way to utilize on the very same awareness as discussed above. You can also use follow up emails to build a more poignant sense of urgency with your audience, by reminding them that offers are for a limited time, or that there is a “limited availability” of your product.

Follow up emails to direct mail campaigns are also a great way of capitalizing on email’s instant gratification with the availability of “purchase links”. The logic being that once your initial direct mail piece has informed your audience of your products or services, the follow-up email gives them access to convenient purchasing outlet (e-commerce cart, web form, etc.)

Personalization within your marketing campaigns is also key to a greater ROI, and adding emails to your direct mail efforts makes that not only possibly, by affordable as well. A new generation of email marketing software makes personalizing emails that much easier, and the same kinds of personalization can be applied to direct mail pieces with the rise of new printing software.

The differences in delivery between email and direct mail make using both in a combined marketing effort very attractive. An email’s design, content, and wording are much more rigidly defined than direct mail’s because of email clients such as Microsoft Outlook and browser-based webmail interfaces such as Yahoo, Google, and Earthlink. Any good marketer worth their salt can easily create emails that get delivered successfully, but direct mail’s openness to design and content make it an exciting additive to email campaigns.

The simple truth is though millions of people are online, they are also offline, and reaching them at both points of the marketing funnel is vital to successful marketing campaigns. Though the principles behind email and direct mail are similar, they each have their own issues when it comes to design, deliverability, and reach. Combining them into a one-two punch style marketing effort helps marketers overcome these issues and capitalize on their strengths, which translates into higher conversion rates and a healthier ROI. After all, two heads are better than one.

For more information about email marketing or direct mail marketing, please visit a Myrtle Beach marketing company.

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2 Marketing Strategies For Boosting Your Revenue Today

May 25 2023 Published by admin under Uncategorized

Offline marketing doesn’t have to be hard. The easiest way to simplify your marketing efforts is to find a marketing strategy that is bringing you in the most response, and focus on that one marketing strategy online. This will turn you into an expert on this marketing strategy immediately.

And this is important. Because if you want to make more money in your business, it’s more important to be a “marketer” of your business, rather than an “expert” of your niche. Without a lot of prospects and customers coming into your doors, you’ll find it extremely hard to profit immensely in your business.

Inside of this article, I want to share with you some of my favorite marketing strategies that you can start using in your business today. I currently use all of these strategies, and they all have been proven to work for me also. Let’s go and take a look at marketing strategy number 1:

1) Operate in a niche

It’s tough to sell and get responses from a broad group of people who could possibly belong to an entirely different niche that you’re selling to. If you want to get the biggest bang for your buck, then it’s important that you operate in a niche market. So what exactly is “niche marketing”? Well I’m glad you asked.

Niche marketing is all about carving out a segment of a large marketplace, and focusing your efforts on these people alone. For example, there are a lot of products on the market today about how to become a better fisherman. Now you could operate in this money, but it would probably take you a long time to turn a profit selling to these people.

The easiest way to start making money selling to fisherman is to carve out a sub niche out of these groups of people. So instead of selling broadly to fisherman, focus on selling to “fly fisherman.” Or instead of selling broadly to fisherman, focus on selling to “bass fisherman.” This one change alone can help you to boost your sales and profits almost immediately.

Here’s another tip for marketing in your small business.

2) Don’t over think

The best that you can do for yourself is to get out there and start getting your feet wet. This small step will prepare you for what’s ahead in your business’s long-lasting success. By “throwing yourself into the wolves,” you’ll learn quickly and will discover 1 or 2 marketing strategies that really work the best for you. And once you find these 1 or 2 strategies, put them to work for yourself so that you can see more sales and profits coming your way today.

But whatever you do, don’t over think. Keep your mind focused on the end result (sales), and get out there and start promoting your products and services. You’ll be more than happy that you did.

Hopefully you will use these 2 marketing tactics to have the most success in your business as possible. I think you should use these tips to get more exposure for your business, and use them as a way to boost your sales and profits.

Good luck with using these techniques to make more money in your business.

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Keeping a Positive Attitude in Network Marketing

May 24 2023 Published by admin under Uncategorized

I was recently asked a question about keeping a positive attitude when the economy is so uncertain.

I have two answers to this question. My first answer is that something in life is always changing. Sometimes it’s the economy that’s changing. Sometimes it’s our home life that is changing and sometimes it’s the product line we sell that’s changing. Life is always changing.

My second answer is about attitude in general. We get to make a choice each and every day about our attitude. It’s up to us if we present a smile or a frown to the world. When life throws us a curve ball, again it’s up to us how we react and respond to the situation.

In network marketing, there are slower times and there are busier times. Holidays will always create more business than summer time. With a negative attitude about summer it’s hard to think outside of the box. With a positive attitude you might look for clever ways to market yourself and your products over the summer months.

In network marketing, you will hear the word no. There will be people who don’t wish to buy your products and there will be people who don’t wish to take advantage of the business opportunity. How you respond to these no’s is up to you. You can get discouraged and quit or you can keep asking and wait for those yes’es. I remember a mentor of mine once telling me to go after one hundred no’s. His reasoning was that I was bound to find yes’es as I went after my goal of one hundred no’s. What a difference in attitude, getting discouraged by no’s and working hard to get to one hundred no’s.

Think of yourself as the customer. Who do you want to work with and do business with? The person with the negative attitude or the person with the positive attitude?

My daughter and I recently were out car shopping. We had to choose from two sales people. One was smiling and said hello to us. The other made a short joke. My daughter is a little less than five feet tall. Which attitude would you rather work with? We chose the man who smiled and said hello.

Next time life or the economy changes, make a decision to keep a positive attitude. You’ll find that it will help your business all around.

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E-mail Versus Direct Mail – Which is Better?

May 22 2023 Published by admin under Uncategorized

The Pro’s of E-mail:PRO # 1: E-mail is cheap. Which is why spammers love it. They don’t care whether response rates are low because their costs are negligible. If you want to reach a large number of people and if you have access to a solid, opt-in list, go for it. A test sure won’t cost you an arm and a leg.PRO # 2: E-mail is fast. In two senses. First, your production time is minimal. As soon as you get an idea to test, you can write a motivating e-mail, and hit the send button. Second, your prospect gets your e-mail instantly so responses can start pouring in within minutes. Speed, from start to finish, means you can be a super-agile marketer.PRO # 3: E-mail is a fabulous testing medium. As a result of the speed mentioned above, you can get virtually instant answers to your marketing questions. Is a cross-sell offer going to be a winner? Send a group of prospects an e-mail and you’ll have an answer. Have you written two great headlines but can’t decide which one to go with? Do some e-mail testing and get your answer fast!PRO # 4: Downloadable fulfillment pieces are instantly accessible. For example, if you’re offering prospects a White Paper filled with valuable information, they can click through to your landing page, fill in a little qualifying information, and download your White Paper in under two minutes. The fact that they don’t have to wait long to get their free fulfillment piece boosts response rates.The Cons of E-mail:CON # 1: The e-mail “environment” is poor. Thanks to the spam avalanche, sorting through e-mail messages is a real drag. That means your prospects are looking for messages from colleagues, family, and friends, and everything else is out. And fast.CON # 2: E-mail messages have to be (relatively) short. When prospects are going through their e-mail, they want information quickly. So long copy is out. Complex offers are out. Supporting facts and arguments are out.CON # 3: E-mails limit your creativity. An all-text e-mail is obviously visually quite boring. The message is the whole ball game. Even in an HTML e-mail, you can throw in some color and photography, but the look is never great. Let’s face it. With e-mail, your graphic designer is fighting with one hand tied behind her back.CON # 4: Great e-mail lists are hard to find. Yeah. List brokers promise you a high-quality “opt-in” list but you’re often playing with fire. The simple fact is that the direct mail list business is a LOT more mature.The Pro’s of Direct Mail:PRO # 1: The direct mail environment is a good one. Sure, people call direct mail “junk mail.” But they use the term with a lot less anger than they do when they speak of “spam.” When you read through your e-mail, you’re sitting at a desk staring at a monitor and you’re busy. When you sort through your postal mail, you’re probably much more relaxed and feel less put upon. This difference in receptivity is, in my judgment, incalculably important.PRO # 2: Direct mail gives you the space you need to tell the whole story. If you write a compelling letter, readers will stay with you. They will NOT stick with you in an e-mail.PRO # 3: In direct mail, you can use emotion. In your letter or flyer you can inspire, frighten, cajole, convince, make cogent arguments, and motivate. Readers just don’t want that in an e-mail. They want you to tell them the facts and get out.PRO # 4: In direct mail you can include different pieces you can hold in your hand. I’m talking about a colorful flyer, a testimonial sheet filled with raves, objective product reviews, you name it. You never know what’s going to capture a reader’s interest or attention. With an e-mail you get pixels on the screen and nothing more.The Cons of Direct Mail:CON #1 : Direct mail can be expensive. Postage is sky high and heading higher. Printing often costs a ton of money and there’s list rental and letter-shop costs to consider. Not to mention creative development. The bottom line? Direct mail can be very cost effective but there’s no question that your front end costs are going to be higher. That’s the only big “con” you have to worry about.Final ThoughtsAs you can see from the pros and cons listed above, e-mail and direct postal mail both have their advantages. Lately, direct mail has been in a bit of a decline, partly because of the economy and partly because e-mail marketing has made inroads.One could argue that direct mail will be making a HUGE comeback as spammers continue to destroy a legitimate marketing channel. So keep on testing e-mail but don’t neglect the proven, money-making power of a letter package or self-mailer!

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Understanding Databases For Personalised DIrect Marketing and Variable Data Printing

May 22 2023 Published by admin under Uncategorized

All forms of one-to-one marketing require information about customers and their interests, in order first to identify those who are likely to be interested in the product or service being offered and then to personalise the promotion in ways that are likely to be attractive to each customer.

This information may already exist within the client company, as a result of sales calls, customer surveys and other market research or disclosed during previous transactions, or it may be purchased from commercial data providers. To support an effective personalised marketing campaign, the data must be both relevant and complete.

Analysis of credit card purchases might indicate that a customer has children and shops regularly at a particular children’s clothing store, for example. The card company could use that information to build loyalty by offering discounts for children’s clothing or toys. As long as customers feel that the offers they receive are appropriate and helpful, they will be satisfied that the information collected about them is being used for their benefit.

There is a delicate balance that marketers must maintain between collecting information about customers and giving the impression that they are spying on them. There are also legal restrictions on what data may be gathered and how it may be used. These vary by country, even within the EU, and it is the laws of the country in which the recipient is located that generally apply. It is the responsibility of the ‘publisher’, which is usually the printer’s client, to ensure that these laws are complied with, but printers who plan to hold or develop databases for their clients should be aware.

The customer information is stored in a database, which might simply be an Excel spreadsheet, a desktop level application such as FileMaker Pro, a larger corporate resource such as those from Oracle or SAP or a customer relationship management (CRM) system. The data may be entered manually, or from other computerised operations such as call centres, websites, field service or sales activities.

Databases are composed of records, one per customer, which contain fields corresponding to individual items of data such as forename and surname, address elements, phone or email, age, gender, previous purchases and any other information that could be useful for selecting customer types. Product information may also be held in a database: a car dealership might keep a database listing the cars in its inventory, along with the model, year and features of each. Relational databases allow links to be made between items of information in different fields and records, enabling vehicle types to be matched to customers in the car dealership example.

Images may also be stored in a dedicated database, often known as a digital asset management (DAM) system, which can be queried automatically at print document assembly time, or they can simply be put in a specific folder that the database can reference.

It’s not essential for the printer to have a database application as the customer information needed for a VDP job can be exported from the database in the form of a CSV (comma separated values) file, in which each record is separated by a line return and the field values are separated by commas. These can be opened in Excel, most word processors, or brought directly into the VDP authoring software. In Excel, each row represents a record, and each column is a field. Printers who do not want to handle databases themselves need to indicate which fields are needed and specify how the data should be delivered.

In simple VDP applications, each record might only include the recipient’s name and address, but the more graphically rich marketing documents that digital print makes possible may also include a selection of images that are relevant to different customers. The most sophisticated authoring software can combine images and variable text in visually striking ways – such as photo-realistically inserting the customer’s name into an image – to generate custom images on-the-fly.The variable text (and graphics, if used) are then combined with the template according to business rules that specify what variable content to use and where to place it in the document. These rules, which are written or programmed in the VDP authoring application, use conditional formatting to select text and image content depending on the information in the database.

The designers who create the layout templates used to generate the pages containing the variable data might be at the printer, at an external agency or within the client’s organisation. Wherever they are, it’s important that they understand how this works and design with variable content in mind, whether they are using desktop publishing or word processing software or dedicated VDP/cross-media authoring tools.

The information in the fields of the database records is used to fill placeholders in the template, so the designer must know which these are and make allowance for how much the content will vary, though more sophisticated software will handle not only text flow but image placement and scaling as well. Some solutions can even vary the number of pages according to the content.

For printers new to VDP, even starting with simple jobs will enhance their offering to existing clients, as well as helping to attract new ones. The sophistication of the VDP projects undertaken can grow naturally as the printer’s database skills and VDP experience develop.

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Is Direct Mail Marketing Dead?

May 21 2023 Published by admin under Uncategorized

Depending on who you talk to these days, some people seem to think that direct mail is as dead as the dodo. Rising postage rates coupled with a struggling U.S. Postal Service, shrinking mail volume, and rising paper costs have all led many businesses to abandon mail and turn to email or online marketing instead to acquire and retain customers.But think twice before you abandon traditional mail. For some, using old-fashioned mail remains the best marketing strategy.Direct Mail as Marketing Strategy
Many people believe that direct mail should be considered a marketing tactic, a method to reach customers. Direct mail can also be considered a strategy.Consider these attributes:

It’s stealthy. It flies under the radar. Competitors cannot easily track and monitor mailing activities. They can peruse your website, sign up for your email lists, and monitor your online activities much more easily than they can see your direct mail efforts.

It gets attention. Because the volume of mail has declined, new catalogs, offers and well-crafted direct mail stand out from the crowd.

It’s tangible. Many people like to hold a mail piece in their hands.

It gets past the gatekeeper or the spam filter. True, people still read their unsolicited mail over the trash can, and you still have only a few seconds to grab their attention. But compared to automated spam filters and blocks on the major email list serves, you’ve got a better chance of getting a mail piece in front of a customer than you do an email if you have no prior relationship with the customer.

It’s measurable. It’s accountable. With every dollar spent on mail, you can directly attribute sales, customer acquisition, and over time, the lifetime value of a customer.

Many consumers still prefer mail to email. With the prevalence of malicious computer viruses and spam emails bordering on pornography, the control, immediacy and tangible pleasure of receiving a new direct mail catalog or offer through the mail remains a draw for many people.Reduce CostsMany companies remain skeptical, especially given the costs of sending a large-scale mail piece. There are several ways to reduce the costs.

Use postcard mailings instead of packages. Postcards are inexpensive, get attention quickly, and can be equally effective.

Review U.S. Postal Service guidelines for mail pieces and be sure to structure pieces for maximum discounts. This includes size, format, and weight requirements.

Look for opportunities to group your mailing with others to achieve postal discounts.

Use lighter papers to save postage.

Keep your lists scrupulously clean.

Combine mail with email for a one-two punch and higher response rates.
Direct mail isn’t dead. It’s fallen a bit in popularity, but for companies who really want to keep their marketing activities under the radar, it remains the best strategy to promote products and services without announcing their marketing efforts.

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Christian Multi Level Marketing Review – Is There Such a Thing As Christian Multi Level Marketing?

May 19 2023 Published by admin under Uncategorized

First of all what is multi-level marketing (or MLM) or network marketing? Wikipedia defines that as: “The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.” In other words, there are generally two ways that someone would make money in an MLM. First is through the buying and selling of the company’s products. Second is by enticing others to join you in the business so that you are able to make money (or commissions) off their sales and what they generate by in turn bringing in others to the business.Unfortunately Network Marketing often times has a really negative stigma, and is misunderstood for something it truly is not. It is NOT what one sometimes mistakenly equates to a pyramid. An example of a “pyramid scheme” would be where someone sends out something (normally money) to names on a list, expecting to get more back than they sent out, when in fact everything just ends up going to a few people at the top of the pyramid. To the best of my knowledge pyramids are illegal. The difference between a pyramid and multi-level marketing is that there is an actual product (or products) involved with network marketing, and people have the opportunity to make money or commissions from the people that are in their teams in the hierarchy below them, based on their teammates performance. A big advantage to MLMs or Home Businesses it that it normally would not require the overhead or inventory or other costs associated with someone opening a traditional franchise.This brings us to the topic of this review…Should there actually be Christian Multi Level Marketing in the first place? Are Christians setting a good example by being involved in such a business? While a good home-business should not require a massive amount of investment, it is realistic to expect some kind of investment. At the same time, it is realistic to expect that with some “sweat equity” there should realistically be a positive return on this investment. Instead are Christians chasing away the people that they want to reach by trying to introduce someone to their business? Is this a scam, and will Christians simply cause a series of complaint against them and Christianity as a whole?These are some very tough questions. From a Christian standpoint, there is nothing wrong with money, but the “love of money” is something that is talked about many times in the Bible as being wrong. Even Apostle Paul raised money for Jerusalem and even was a tent-maker by profession. So for Christians it is clear that money is a simple necessity to survive, especially in our society today that uses money for simple things like food and basic essentials. Churches even take up offerings as a way to raise money to help causes that they support. People have to make a living somehow, so what is wrong with having a business that ends up being very profitable, so that as Christians we are able to bless others with what we are able to earn? I would suspect that most churches have paid staff members, including the head pastor.The problem that a lot of people have with network marketing is that one can run the risk of losing friends that are not interested in being approached with their business opportunity, and they are not interested in the products that they are promoting. Also since Network Marketing frequently carries this negative stigma of being dishonest, someone approaching another this way can be taken as an attempt to take advantage of someone, or an attempt to entice someone else into doing something that they should not be doing.I as a Christian myself believe that there is nothing wrong with being involved with network marketing, and think that there is a lot of good that one can do for others in this capacity. Instead it has everything to do with what home business opportunity you are standing behind. Since by nature no one would normally become involved in an MLM without the expectation of others joining in it is of extremen importance to research a company first, as a network marketer what you do affects not just you but others as well. Check out a company’s products first, and do they truly help people Find out what kind of training the company offers and support there is for others that you bring on board. Finally what are the other people like in this company and do they like this company as well.In conclusion, you will have to decide for yourself if network marketing is for you. Don’t jump into things blindly and when you do approach others, only do so if if you feel that you can be a blessing to them by sharing what you have. Finally it is important to keep in mind that you will encounter resistance to what you are doing and issues that I have mentioned above likely will come up as some point. Your job I think is to simply to point out that this works for you and maybe (and maybe not) it would work for them, and why keep this from others if you truly feel that they could benefit as well.

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Marketing – 6 Easy Steps to Achieve Greater Marketing Success

May 16 2023 Published by admin under Uncategorized

“How do I market my business better?”, is the most frequent question my clients ask me. Many of them are feeling overwhelmed and frustrated because they are not getting much success out of the marketing plans they create.Often, my clients are doing the “right” marketing activities. However, an unclear marketing message, lack of focus, and lack of persistent marketing campaigning activities are usually the culprits for their lack of marketing success.The following 6 ways will help you get your marketing campaign back on track, yielding more positive marketing results for your company:1. Know why you’re different. What makes you unique? Why will customers buy from you? Your target market must understand what your unique value proposition is in the market. Similarities and differences between you and your competitors must be sharply defined and communicated. (Don’t forget, these unique attributes you possess have to be important to your customers!)2. Know what problem you are trying to solve for your target market. Customers will not buy your products or services unless they solve their problems, and ease their pain. A good way to find out what your target market’s problems are is to simply ask them!Develop a succinct one-line problem statement. For example, a beach towel manufacturer’s problem statement might be, “To protect individuals’ bodies from dirt and sand.” Create products and services that solve problems.3. Know the benefits your market will experience using your products or services. A quick note, features describe the attributes of a product. For example, a consultant may be “knowledgeable” or a product may be “high quality”.Benefits describe the experience of a product. Using the above examples, being a knowledgeable consultant may mean to the customer they will save “x” dollars in consulting fees because the job done in fewer hours.4. Know how to price your products and services. Price communicates to your target market the intended value proposition of your offerings. Five things that must be considered in setting prices. They are:
Market demand
Your company’s costs
Your company’s perceived value in the market
Your competitors’ costs, prices, and perceived value in the market
Possible price reactions of competitors to YOUR prices
5. Know which tools to use to promote your business. Promotion is the communications strategy of your marketing plan. Here you will plan your marketing message and the tools you will use to spread the word about your business to your target market.Your promotion strategy will primarily consist of these activities: Advertising (newspapers, Web banners, radio spots, TV spots, posters, and flyers), Public Relations and Publicity (news releases, feature stories/interviews, photos, speeches, online chats and forums), Direct Marketing (direct mail, post cards, opt-in-email) and company marketing materials (business cards, brochures, product literature).6. Develop a synergistic marketing campaign. Use a combination of three “active” and three “passive” marketing techniques.”Active” means there is two-way communication occurring between you and your potential customer. Examples of active marketing techniques are networking, talking on the telephone, and writing emails.”Passive” means there is one-way communication occurring. Examples of passive marketing techniques are your Web site, direct mail, and Pay-per-Click advertising.Make sure all six of your methods work together, and continually lead prospective clients to your other marketing techniques. For example, you might make a speech to a networking group and mention your web site during your speech to encourage people to visit. Then, while visiting your web site, you will encourage people to sign up for your email newsletter.Get the picture?One last point.Don’t forget to develop goals, objectives, and action plans to complete the work of developing your marketing campaign.By taking these steps, and committing to an ongoing marketing campaign, I can guarantee you will be on the path toward greater marketing success!

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Direct Mail Postcard Marketing, Direct Mail Postcard Strategies

May 14 2023 Published by admin under Uncategorized

Direct mail postcard marketing is not a new or fancy way of marketing your business, but it can be extremely effective if done correctly. In fact, I once built a huge network marketing business nearly entirely through the use of direct mail postcard marketing. In a matter of months, I added hundreds of people to my organization as a result of postcard marketing. All you really need to do is give it some proper planning and follow these easy instructions.First of all, you need to know your audience. You will greatly increase your odds of success if you know what type of people you are mailing to. Are they business owners, health care professionals, old, young, married, single, etc… Maybe they all live in the same ZIP code or in the same school district? Somehow you have to narrow this down so you can run a targeted campaign. Once you identify the demographic, then you need to identify a need that these people have and how you can provide the solution. Here’s an example:Let’s say you are an insurance agent and you can get ahold of a mailing list of everyone who recently purchased a home in your surrounding area (these lists can be obtained online or through a title company or your County Clerk). You can now send out a postcard to all of these folks offering them a review of their current policy. Sounds like a simple idea but as simple as it is, most people will not do it. So you should!Now, what to say on the postcard? Here’s where I felt that my postcard campaigns always had an advantage. I would always ask questions. So going back to the insurance idea, instead of stating how wonderful your rates are, I would say “Are you tired of overpaying for home owner’s insurance?”. This question actually stings a bit because most people really don’t like paying for insurance. Now you have the prospect thinking that maybe they should consider other options (and your phone number is right there in their hand). Are you getting the picture here?Finally, I would always provide a way for people to get more information without having to call me directly. No one wants to be sold or even talk to a salesperson. But if they can get information online or on a toll-free recorded message, then they are far more apt to respond. Toll free numbers are great because they capture the callers phone number and then you can call them back.Let’s recap… In order for direct mail postcard marketing to be most effective, you need to know your audience, ask pointed questions, and have an automated response system.

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