Online Surf Shops Vs. Traditional Surf Shops: Which One Should You Patronize?

Whether you were looking for board shorts women’s sizes or you wanted to buy or rent a surfboard, you no other choice but to check out the surf shops in your neighborhood. With the introduction of online shopping, we are now faced with a choice – online or traditional.

Which one should you choose? We’ve highlighted some of the differences below so you can make an informed choice.

Money-saving potential

With regards to saving money, online shopping is the hands down winner. There’s just no arguing this issue. Here’s a look at the many ways that you save money when you shop at online surf shops:
Online stores offer bigger discounts which are in fact their savings that they are passing on to you. The savings can really add up when buying things for the whole family.
Online stores also offer free shipping if you buy above a certain amount. Each store has their own criteria for qualifying for free shipping.
You won’t spend money on gas when you shop online.
You don’t have to pay for parking either.
It’s easy to see that there are several different ways that you save money when you shop online.

Time-saving potential

When it comes to saving time, you’ll find that online shopping is the winner in this regard too. Looking for board shorts women’s size medium? Just open up your computer, and type the exact terms into the search engine and you’ll be faced with thousands of options. Well, you may have to spend some time browsing through the vast array of options but even that’s much less time than you would spend going from one store to another in search of board shorts in the size, style, and color of your choice.


When you shop online, you don’t even have to get out of your pajamas. No dressing up, no slipping on a pair of shoes or a jacket in winter. No firing up the car, wrestling traffic or looking for parking. It’s absolutely amazing how convenient it is to start shopping online. No matter what you are looking for, it could take you just a few minutes to do a search, identify what you want, pay for it and order it to be shipped to your address.

Return policy

Yes, most traditional stores offer a return policy if the item you are returning is intact and unused. Interestingly, all reputed online stores also offer return policies so in this one respect, both stores are equal.

It’s easy to see that online surf shops are the way to go whether you are looking for swimsuits, slippers or board shorts for women, men, or children.

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How to Raise Up your Startup

After this basic set up the strain is to promote and raise up the venture.For a startup also, this promotion matters.

How to perform this promotion?

Before jumping into the procedure let us check when to execute the promotional activities to scale the business.

This promotional process is actually a marketing process built with many certain facts.The point lies behind the proper framing of the Marketing strategy we choose to follow.

The prime factor to build up a business /startup is to frame the rightful marketing strategy.It is how we spread our business with certain facts to our audience and get them attracted to what we provide.If then it is demandable then surely they will purchase us.

Lets see how to promote?

Email Marketing:Email is professional media for communication and such a move is beneficial.
Blog Submission:Blog can contain many information which you want to convey to the audience and the market.Thus blogs can create a space for your venture and notify the market and clientele.
Socially Activeness:Social Activeness is how lively and instantly you are reachable socially.This is an important factor as instant communications are always appreciated.
Events,Advertisements are a part of this.

Nowadays Social Medias are active platforms for the vendor & the vendee to communicate.This indirect communication can achieve many needful clients.

Sales Management:It is a true fact that it is not able to build a strong wing at the initial stage of a startup/venture due to the shortage of income.But still there must be an individual like an accountant to manage the sales and financial operations to avoid losses and properly manage our money.
Be prepared for unexpected circumstances:There are always chances of unexpected circumstances like a natural disaster,a pandemic situation e.t.c.Even Though these circumstances are temporary the after effects may be permanent.So it is advisable to be prepared for such circumstances.
For instance,the current pandemic situation by the corona disease has made a worse situation everywhere.

Not only being prepared ,we should also have an alternative plan to survive from the pandemic situation.

The Importance of Logistics Company in The Modern World

Ask any company or a retailer and they will tell you the importance of having the logistics properly delivered to the target destination. Not only to meet your customers’ needs, but a logistics company is important to compete with the rivals. So, what exactly is logistics, and why are they important in this modern age.

Well, a transportation company, also known as a freight forwarding agency, specializes in getting your goods transported from one location to another. Whether you need to transfer your office items to a new place for business relocation or you are sending orders to your customers, effective logistics services play a key role in giving your company the attention and growth it needs for success. The job of a logistics company in the UK is to ensure safe and timely transportation of your goods – whether you need local transportation or international shipping.

Reduce your Management Load

A smart and experienced logistics company knows how to handle your freight. They know which strategy will work wonders for smooth and effective transportation of your goods to your audience in the most reliable manner. They choose an efficient and uncluttered technique that works wonders, not only for your business but for your customers too. Now, instead of having to worry about the logistics, you can focus fully on the other important tasks.

A Better and Improved Customer Experience

As a business owner, it is your responsibility to cater to your customers’ requirements by understanding their preferences and supplying their orders accordingly. Whether it is a bulk order or a few product deliveries, you should always work with a reputable logistics company to ensure safe and fast delivery. Delay in transportation translates into unsatisfied customers. If you want your customers to do business with you repeatedly, you need to provide them with cost-effective and quick delivery services.

Improved Efficiency

If you have regular shipping requirements, especially cargo sea shipping, you should definitely consider finding a professional logistics company. Not only do they offer fast transportation, but only a logistics company can help prepare an effective transportation plan for your business. They will suggest ways to minimize the operational costs of logistics while offering fast delivery to your audience. A professional logistics provider means lower operational and storage costs for your business.

Increases the Value of Your Organization

Logistics do a lot more than supplying your goods safely to your target location at the right time. These companies increase the value of your products by making them more accessible to your audience. You never have to sacrifice the quality of your service just because you need to get the products delivered within a short deadline.

That’s what logistics company in UK helps you achieve. Improved logistics means quick delivery combined with the highest level of safety standards. Only a logistics company can handle your transportation jobs in the most efficient way possible, thus improving your brand’s reputation and making your products more accessible to your audience.

Get Your Goods Delivered to the Right Audience at the Right Time

The last thing any business wants after accepting the order is the wrong or delayed delivery. Nothing seems more frustrating to your customers than goods delivered to the wrong place and at the wrong time. Logistics companies offer you the tracking details, allowing your customers to track the status of their orders.

Proper management of the inventory and quick supply is important for customer satisfaction. These are really important when you have customers based in foreign countries, looking for fast and cost-effective shipping services.

Not only do they help you with inventory management and order tracking, but the logistics company is there for you throughout every stage of supply management. They handle the custom duty, documentation, and other cargo-related obligations at the port efficiently, thus providing you with seamless transportation service.

Build Your List and Grow Your Business With Email Marketing

More and more businesspeople are beginning to realize they need to get serious about building their permission-based email lists and taking advantage of the opportunities provided by online marketing. They may have been doing email marketing for years with a haphazard, less than focused attitude, but times have changed…and so must they. Smart business owners are learning that, if they get serious about building their lists, they can bring in more business. It really works!

Building your list in tough economic times is more important than ever. Your list is a pre-qualified target audience. They know you and your products and services. Chances are they have already bought from you in the past. They are an easier sell and a great source of referrals. That’s why email marketing is the most effective tool in your marketing mix. For fractions of a penny per person, you can stay in touch with your best customers and nurture your relationship with them. When they are ready to buy….they will think of you first!

Permission is Not Optional

Email marketing is different from other forms of direct marketing. Because of today’s anti-spam laws, you can no longer send random marketing emails to anyone and everyone you have an address for. And only permission-based emails make it past the spam filters and into your customer’s inbox. The rest go to a spam folder and most likely never get opened. You need to ask before you add someone to your email list.

Unsolicited email can also hurt your brand, your marketing campaign, and your reputation. Consider how you feel every time you open your email account and see unsolicited emails from some pharmaceutical company trying to sell the “bigger is better” drugs, or from some non-profit organization wanting donations….or anyone trying to sell you something you did not ask for. You can avoid creating that same negative impression by ensuring that you are using only permission-based email addresses. The best way to do this is to provide a two-stage opt-in process that requires confirmation before the address goes into your database.

Act Quickly, But Don’t Over Do It

If someone shares his or her email address with you, that person is now expecting to get something from you. Don’t wait several weeks or months to make contact with them. He or she won’t remember you and will delete your email or unsubscribe immediately. Send a welcome email and a copy of your most recent newsletter while the connection is still fresh on their mind.

Sending too many emails too often is also a no-no. People don’t want to be bombarded with information about your business, no matter how good it might be. Anything more than once a week could generate a high number of spam complaints and get you on an ISP’s bad side. Your emails can end up out in space and never even reach the customer’s spam folder.

Clean and Analyze Your Mailing Lists

One great thing about email marketing is that you can monitor the results much more carefully than with old fashioned direct mailing. You can see how many emails were sent, how many were opened, who opened them, who forwarded the email to friends, who used the links in the email to click on your web site, and you can see who blocked you or opted out from receiving future emails. The technology is wonderful. Knowing what to do with it is another story.

You can’t just keep adding to the list without ever cleaning it up. Growing your list is important, but don’t do it at the expense of quality. A large list may look impressive, but having a list of quality names should be your priority.

Using a “dirty” list with too many unsolicited, incorrect, out-of-date or duplicated addresses hurts your email campaign. The statistics will not be accurate and could give you a false sense of failure. By cleaning out bad addresses, you will be able to reduce the amount of undeliverable emails and it also helps you to spot problems.

Review your list on a regular basis and see who hasn’t opened or clicked for the last six months. Send them a special offer compelling them to re-connect with you. If that doesn’t work, you may want to consider another option, Broadcast Marketing []. This new phone calling technology is a more personal and direct way to make contact with your customers.

Getting New Subscribers

The Sign Up Box

The simplest and most obvious way to get new subscribers is to provide them with a sign up box. This should appear in a prominent location on your home page and on each page of your web site. Place one in the signature block at the end of each email you send out.

In Your Store

Keep a “join our mailing list” sign-up sheet at your register and instruct employees to invite customers to sign up. Have a guest book in your reception area for visitors to provide their name and email address. Place a clear Lucite stand near the sign-up sheets with your most current newsletter in it so people can see what they are signing up for. A visual like this can be very compelling. If you don’t have a monthly newsletter, there are services available that specialize in this.

Offer an incentive for new subscribers such as an email coupon for 10% off their next purchase. Be sure to send this coupon out right away. The customer is expecting it and it also gives you the opportunity to verify the email address they gave is correct. If the email fails to go through, contact the customer by phone if possible to get the correct email address.

Over the Phone

Whenever a customer or potential customer contacts you by phone, be sure to ask if they are already signed up for your monthly newsletter and email-only specials. If not, ask if they would like to sign up.

At Business or Networking Events

When you meet colleagues at a business function, ask permission to sign them up for your mailing list. They will most likely have a business card handy with their name and email address on it. If you will keep a pen on hand, simply make a “yes” notation on the back of the card indicating they have given you permission to add their name to your list. You can also place the “yes” cards in one pocket and the “no thanks” cards in another.

Always have your own business cards on hand to pass out as well. This is still one of the least expensive methods of advertising. Have a line on the back of your card with your web site address and an invitation to “sign up for our free newsletter.”

On Your Printed Materials

Be sure to have a line on all of your printed materials (brochures, direct mail, fact sheets, business cards) with your web site address and an invitation to “sign up for our free newsletter.” Offer an incentive for signing up, e.g. a free report on something related to your business, a free consultation, email-only discounts.

Social Media Sites and Blogs

If you have a blog or you are on one of the social media sites (which you should be!) like Facebook, MySpace, or Twitter, post a “tease” or a small portion of your newsletter there with a link to your web site or a sign up link.

Friends and Family

It’s a big mistake to overlook our close friends and family when we are seeking to increase our email list. They can be some of our biggest “fans” when it comes to what we do or the products we offer and they enjoy telling others about it. If your newsletter has articles of interest or helpful information, they will be more inclined to forward it to their friends and co-workers. The more contacts you make, the more sign ups you will have…..and the more your business will grow.

Andrea Pekarik Welch specializes in helping people to build their business through the understanding of the basics of advertising, internet marketing and utilizing social media to their business’ advantage. Whether you have the typical brick and mortar business, email marketing with monthly newsletters is an absolute must when keeping in contact with your clients.

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